Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Marketing Management Short Case Studies

Case Study Search
Pricing Information
How to Order

1 | 2 | 3 | 4 | 5 |

Case Title		Case Code
Not Just Banking: Making a Positive Difference in the Customer's Life	Details	CLMM087
A New Bank Manager's Dilemma	Details	CLMM086
Vodafone Launches Ultra Low Cost Mobile Handsets for Emerging Markets	Details	CLMM085
Procter & Gamble's Mr Clean Advertising Icon	Details	CLMM084
Rebranding Ericsson in India	Details	CLMM083
Advertising Agencies Try Out New Business Models	Details	CLMM082
BigAdda.com: India's Leading Youth Social Networking Site	Details	CLMM081
Rebranding Shopper's Stop	Details	CLMM080
Times of India's 'Lead India' Campaign	Details	CLMM079
Fabindia: Marketing Indian Craft Traditions	Details	CLMM078
Future Group & Reliance ADAG Brace for the 'Big' Fight	Details	CLMM077
ibibo.com: Fast Emerging as a Dominant Player in the Online Social Networking Space in India	Details	CLMM076
CEAT - "Raising the Bar" with the New Logo	Details	CLMM075
YouTube LLC's Strategy in India	Details	CLMM074
Kraft Foods Inc. Observes Consumer Behavior as Prices Soar in the US	Details	CLMM073
Samsung's Strategy to Gain Market Share in The Indian Mobile Phone Market	Details	CLMM072
Battle for the Lavatory Care Market in India Gets Dirty	Details	CLMM071
The Mobile Phone's Emergence as The 'Fourth Screen'	Details	CLMM070
Organized Retailers in India Foraying into the Health and Wellness Market	Details	CLMM069
Marketing of Fairness Creams and the Question of Ethics	Details	CLMM068
Wal-Mart's Re-Branding Initiative	Details	CLMM067
Ovi: Nokia's Foray into Internet Services	Details	CLMM066
Nokia in Crisis Management Mode over Faulty 'Bl-5c' Batteries	Details	CLMM065
iShare: Rediff's Content Sharing Space	Details	CLMM064
Social Awareness Program to Boost Tourism in India	Details	CLMM063
Sunsilk Gang of Girls: A Case of Marketers Targetting Consumers through Emerging Media Channels	Details	CLMM062
Indian Tourism Industry Rides on the 'Incredible India' Campaign	Details	CLMM061
JetBlue Airways' Customer Service Fiasco	Details	CLMM060
Pharma Firms to Stop Gifts to Doctors: Is Self Regulation the Answer?	Details	CLMM059
Tata Motors: Serving an 'Ace'	Details	CLMM058
Apple Launches Fifth Avenue Retail Store	Details	CLMM057
Google and Sony - Buzz Marketing 'The DA VINCI CODE'	Details	CLMM056
Microsoft's "People-Ready" Campaign - Targeting IBM ?	Details	CLMM055
Google and the 'Click Fraud' Menace	Details	CLMM054
Online Advertising in India - The MSN India and NDTV Media Tie-Up	Details	CLMM053
Pepsi Forays into Apparel and Fashion Business in India	Details	CLMM052
The Oberoi Group of Hotels - Co-Branding and Re-Branding of the Trident Brand	Details	CLMM051
Yahoo's 'It's Y!ou' Marketing Campaign	Details	CLMM050
Levi's India Offers Jeans at EMIs	Details	CLMM049
Disney Stores: Going the Apple Way	Details	CLMM048

Short Case Studies

Business Ethics
Business Environment
Business Strategy
Consumer Behavior
Human Resource Management
Industrial Marketing
International Marketing
IT and Systems
Marketing Communications
Marketing Management
Miscellaneous
Operations
Sales and Distribution Management
Services Marketing